I used to decide who gets access. Now I decide what gets attention.
Three years at Deloitte in Identity and Access Management — deciding who gets in, who doesn't, and why it matters. That precision followed me into marketing.
The switch
I stepped away from IAM and started over — Digital Marketing with AI at Digital Scholar. Same method: learn by doing until it clicks.
What carried over
I still work the same way: understand something fully before I explain it to someone else. That's why I'm comfortable with technical or niche businesses most marketers steer clear of.
Proof, not promises
-
Built and SEO-optimised my own portfolio site, end to end
-
Designed and built a dedicated Meta/Google Ads landing page — a working example of what I can build, ahead of running live campaigns
-
Researched and wrote SEO blog content for a live B2B group project (a green cardamom wholesaler) through Digital Scholar
-
Handled website content, social concepts and video editing along the way
Why work with me directly
No layers, no handoffs — straight to me.
Got something genuinely hard to explain?
Good. That's the kind of project I actually want.